Digital Analyst

Digital Analyst

Website Chelsea Football Club

– Salary: “Dependent Upon Experience”
– Closing Date: 30/05/2019
– Job Role: Digital Analyst

Department: Business Analytics

Reporting to: Senior Digital Analyst

Job Function: We are looking for an enthusiastic and experienced individual who will be a key part of the Business Analytics team. You will be working closely with stakeholders by providing high quality insights across digital marketing and platforms in line with Chelsea FC’s objectives. You will also support the team with commercial insight to help support new and current relationships.

Main Responsibilities:

Support digital marketing and performance optimisation

Provide campaign reporting across all paid and organic marketing channels.
Ensure all campaigns are tracked correctly to maintain high level of quality data.
You will be responsible for identifying opportunities and presenting back to performance teams
Support product teams in transforming Chelsea’s digital portfolio

Provide reporting on digital platform performance in line with the product roadmap
Support with ongoing and new feature development providing insight and recommendations
Analyse user journeys and provide recommendations on how we can best optimise the user experience.
Support communications with content optimisation and social analysis
Provide reports and ad hoc analysis on content performance across web, app and social platforms
Evaluate the performance of new features and content series
Support commercial growth across Chelsea’s digital portfolio

Support commercial teams with partnership reporting for new and existing partners
Manage and create automated reports and dashboards

Working closely with stakeholders to facilitate a self-sufficient data-driven culture by creating visually engaging dashboards/reports
Help develop KPI’s and benchmarking using forecasting and trends
Support Senior Digital Analyst with tracking and digital insight projects

Tracking support will include business requirements, technical documentation, implementation and analysis (with support from agencies)
Support with bigger projects and help identify opportunities
Personal Spec:

Educated to at least degree level or similar experience
You will be both analytical and technical, with a strong understanding of user journeys and how to impact it
A passion for problem solving and data analysis, while being able to communicate information clearly and concisely to stakeholders.
Excellent at producing engaging reports with strong and clear recommendations
Self-motivated, innovative and strategic. Prospering in an environment where no day is the same
Strong team player who is supportive and humble
Desire to learn and have a can-do attitude
Minimum 2 years’ experience in a digital analysis role
Excellent knowledge in analysing web, app and social platforms
Experience using digital analytics tools, Adobe Analytics preferred
Experience using social analytics and listening tools. (preferably owned channel analytics, Sprinklr and Synthesio)
Experience with competitor benchmarking tools and industry bodies (preferably App Annie, ComScore and/or SimilarWeb)
Proven experience with data visualisation tools such as Power BI, Tableau and Google
Microsoft Office expert, especially Excel
Experience in coding language, such as SQL, R and/or Python (Desirable)
A/B and Multivariant testing (Desirable)

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