Website Chelsea Football Club
– Salary: “Dependant Upon Experience”
– Closing Date: 28/02/2019
– Job Role : Senior Marketing Executive – Partner Marketing
Reporting To: Snr Marketing Manager – Partner Marketing
Job Function: An integral part of the Marketing team, this role is responsible for managing the delivery of the club’s commercial partners’ marketing campaigns across Chelsea FC channels. The Senior Marketing Executive will be responsible for the planning, delivery and evaluation of contractual marketing campaigns across digital, social, email, content and match days.
Lead the end-to-end partner campaign management process from briefing through to delivery and evaluation to meet agreed campaign KPIs
Build strategic campaign plans to be delivered across the club’s global marketing channels including: digital (web and app), social, email and match day amongst others
Offer marketing expertise, insights and advice to help partners build successful campaigns
Develop campaign reports with the Insights team to analyse, evaluate and optimize the impact of partner activations
Work closely with the Commercial Partnerships team to ensure all partners contractual marketing assets and campaign activations are delivered to a best-in-class standard
Ensure the club’s partners maximize the use of marketing rights and benefits to drive their key brand and business objectives
Identify integration opportunities for Partners in the Marketing initiatives of the Club
Ensure partner marketing initiatives are approved against and meet the brand standards and guidelines of the Club
Maintain & developing key internal relationships (e.g. Commercial team, Communications team, Creative Team, Insights Team, Chelsea TV)
Manage and own the partnership campaign tracker – document and share the scheduling and delivery of all partner campaigns
Manage the partner campaign dashboard – own the campaign results dashboard to ensure all results and insights are accessible
Campaign planning – host and attend campaign planning meetings to inform the strategic planning and scheduling of partner campaigns
Campaign delivery – ensure all campaign assets are delivered on time and as agreed across the club’s marketing channels
Campaign reporting – produce detailed reports for each campaign highlighting key insights, successes and areas for optimisation
Match day rights – scheduling and delivery of in-stadium marketing activations including LEDs and on-screen content
Measures of Performance:
Key campaign KPIs as set out for each campaign.
Excellent collaborative relationships with key stakeholders.
Progressive marketing approach that focuses on campaign execution.
Organised and able to prioritise workloads.
Meeting deadlines and prioritizing workload.
Circa 4 years marketing experience.
Experience of writing, managing and delivering integrated marketing campaigns utilising a full range of marketing tools and channels.
Experience of working in a sponsorship/commercial partnership environment
Familiarity with sponsorship contracts and rights packages
Solid understanding of digital and social marketing best practices
Ability to articulate and influence key strategic decisions, build relationships and manage multiple stakeholders.
Outstanding organisational and project management skills.
Creative flair and confidence with a positive attitude. .
Ability to work to tight deadlines and prioritise work in a demanding environment.
Educated to degree level or relevant marketing qualification.
Proactive team player able to work individually and as part of a team.
The Employee must at all times carry out his/her responsibilities with due regard to Chelsea FC Foundation policies and procedures in particular Health & Safety, Financial Authorisation, Confidentiality and with regard to the Data Protection Act. The Employee must act to protect all young people and vulnerable adults that are in their care or attending the Company’s premises. The Employee must report any misconduct or suspected misconduct to the Foundation Safeguarding Lead.
Chelsea Football Club and the Foundation is fully committed to ensuring the safety and well-being of all children, young people and adults at risk (vulnerable groups) that are in our care or attending our premises. Applicants must be willing to undergo child protection screening appropriate to the post, including checks with past employers and the Disclosure and Barring Service.
The Employee must ensure a positive commitment towards equality and diversity by treating others fairly and not committing any form of direct or indirect discrimination, victimisation or harassment of any description and to promote positive working relations amongst Employees and customers.
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